Poster series | A1 | Concept for promoting city Brno | 2003
Concept of this project is to present and promote the Czech city Brno to foreign visitors.
Feeling comfortable is essential in a city you don't know and nothing else than a personal approach can make a city familiar.
I developed a concept that presents a city as a partner or friend in a very personal way. While wandering around the city you feel the footsteps of this 'person' everywere.
Every poster is like a signature of the city Brno, with chalk letters framing unique fragments of the ground. The shadow of a chain provokes associations with jewelery and feelings of giving and caring. Grey pavement stones turn into silhouettes of moving people, symbolizing culture. Cracks in concrete remind of a map, representing a guide - never lost, like at home. Unforgettable moments of discovery and surprise.